Business description of Natera-Inc from last 10-k form

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our expectation that, for the foreseeable future, a significant portion of our revenues will be derived from sales of Panorama;

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our ability to increase demand for Panorama, expand geographically, and obtain favorable coverage and reimbursement determinations from third-party payers;

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our reliance on our partners to market and offer Panorama in the United States and in international markets;

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our expectation that Panorama will be adopted for broader use in average-risk pregnancies and for the screening of microdeletions and that third-party payer reimbursement will be available for these applications;

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developments or disputes concerning our intellectual property or other proprietary rights;

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our ability to successfully expand our product offerings to include cancer-related and other diagnostic tests;

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competition in the markets we serve;

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our expectations of the reliability, accuracy, and performance of Panorama;

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our expectations of the benefits to patients, providers, and payers of Panorama;

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our reliance on collaborators such as medical institutions, contract laboratories, laboratory partners, and other third parties;

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our ability to operate our laboratory facility and meet expected demand;

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our reliance on a limited number of suppliers, including sole source suppliers, which may impact the availability of replacement laboratory instruments and materials;

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our expectations of the rate of adoption of Panorama and of any of our future tests by laboratories, clinics, clinicians, payers, and patients;

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our ability to publish clinical data in peer-reviewed medical publications regarding Panorama and any of our future tests;

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our ability to successfully implement our cloud-based distribution model;

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our ability to develop additional revenue opportunities through new tests, including in the field of cancer diagnostics;

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the scope of protection we establish and maintain for intellectual property rights covering Panorama and any other test we may develop;

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our estimates regarding our costs and risks associated with our international operations and international expansion;

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our ability to retain and recruit key personnel;

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our reliance on our direct sales efforts;

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our expectations regarding acquisitions and strategic operations;

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our ability to fund our working capital requirements;

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our compliance with federal, state, and foreign regulatory requirements;

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the factors that may impact our financial results; and

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anticipated trends and challenges in our business and the markets in which we operate.